Debra Hartman and her network of associates have experience with a wide array of research methodologies. Below is an assortment of recent methodologies used:

Concept Testing:

• Qualitative/Quantitative hybrid
• One-on-one interviews
• Mini groups
• Focus groups (in-person or telephone)

The Decision Process:

• Simulated store shopping
• In-store intercepts

Usage Studies:

• In-home ethnographies
• In-home product testing
• In-home product placement/ethnography
• Product preferences/School testing site
• Ethnographies (worksite locations)
• Diary studies

Other Studies:

• Conjoint analysis
• Executive interviews
• Show research (consumer shows and trade shows)
• Mystery shops
• Perceptual mappings
• Architect lunches