Debra Hartman and her network of associates have experience with a wide array of research methodologies. Below is an assortment of recent methodologies used:

Concept Testing:

  • Qualitative/Quantitative hybrid
  • One-on-one interviews
  • Mini groups
  • Focus groups (in-person or telephone)

The Decision Process:

  • Simulated store shopping
  • In-store intercepts

Usage Studies:

  • In-home ethnographies
  • In-home product testing
  • In-home product placement/ethnography
  • Product preferences/School testing site
  • Ethnographies (worksite locations)
  • Diary studies

Other Studies:

  • Conjoint analysis
  • Executive interviews
  • Show research (consumer shows and trade shows)
  • Mystery shops
  • Perceptual mappings
  • Architect lunches